Strategic communication planning which includes the following steps:

Identifying communication objective

Evaluating Literature Review

Selecting the right communication model

Defining and segmenting target audiences

Message strategies 

Dissemination strategies 

Integrated crisis communication plan

Crisis management

Attitude adjustments (mitigating risks, and reducing negative perceptions). 

Product recalls

I can help with media audits, analyses of competitor messaging, as well as analyses of news or treatment of an issue (new framing, agenda setting). Understanding how an issue is framed by the media, can help an organization determine how to best strategically engage its stakeholders. An organization with a stake in reducing negative racial stereotyping of Latinos in primetime television news might conduct a study to quantify the extent by which media framing plays a role in reinforcing negative racial bias.